万福才,王伟.混合成套产品定价最小价格矩阵解法[J].,2009,(1):144-146 |
混合成套产品定价最小价格矩阵解法 |
A min-price matrix method to solve mix product-set pricing problem |
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DOI:10.7511/dllgxb200901027 |
中文关键词: 产品单卖 纯成套产品定价 混合成套产品定价 最小价格矩阵 |
英文关键词: single product pricing pure product-set pricing mix product-set pricing min-price matrix |
基金项目:国家自然科学基金资助项目(60274027). |
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中文摘要: |
电子商务网站可以通过与消费者的在线交互收集一些有用的信息,为价格决策提供有力的支持.通过得到的数据,运用可靠的分析工具确定产品价格,可以增加企业的收益.在描述混合成套产品定价方法的基础上,给出最小价格矩阵求解方法.对算法的复杂度分析表明,该算法具有较小的时间复杂度.实例分析证明,提出的方法适合求解混合成套产品定价模型,具有重要的实际应用价值. |
英文摘要: |
Through interaction with online consumers, e-commerce websites can gather data reflecting consumer′s preferences. Such data allows significant revenue increase through strategic price setting via sophisticated analytical tools. Based on the description of mix product-set pricing, a min-matrix method is proposed to solve this problem. The complexity analysis results show that the proposed algorithm has less time complexity. Optimal solution of the given example shows that this method is effective for the mix product-set pricing, and the given method has important value for application in practice. |
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